Creating and maintaining an insurance blog on your agency website is a great way to generate leads and engage current clients. But it can be challenging to know where to start. If you are intimidated about where to start or just confused about the process, do not worry. We have you covered. Here are some insurance agent blog ideas for your website to get you started, then contact American Senior Benefits for more information.
Know Your Audience
One of the most important things you can do to start your insurance blog is get to know your audience. What topics are important to your customers or potential clients? Are you targeting seniors directly? Or maybe you’re trying to reach out to their children, who have their parent’s best interests at heart and can point them in the right direction. Either way, you will want to create relevant content. The more relevant the content, the more engagement you will have, which will help with SEO.
Demonstrate Expertise
Your potential clients want agents who are trustworthy and knowledgeable. As a licensed insurance agent, you are undoubtedly an expert in your field. Luckily, this insurance expertise can easily be demonstrated through your blogs. Once you determine who your audience is and what topics are relevant, you can start to write content for your website and blogs. Rather than writing about a variety of topics, it is recommended to pick a few and dig deep into those. Remember to stay conversational, but answer any frequently asked questions. And whatever you decide to post, be sure your knowledge and expertise come through in your writing.
Include Guest Bloggers
As much of an expert as you are, there may be some areas of interest you will not be as knowledgeable about. A great way to broaden your marketing reach is to frequently include guests on your blogs. For instance, if you primarily write auto and home insurance, you may want to feature a guest who is an expert on life or disability insurance. Not only does this help with SEO and draw traffic to your website, but it also shows a sense of humility and can help build trust.
Add a Call to Action
It is not enough to write about topics your clients care about. It is also critical to have each blog post include a call to action, or CTA. This call to action is the next step your prospective customers can take to continue their engagement. A call to action could be to contact your agency for more information, or sign up for a newsletter or webinar. Equally as important as including a CTA is having the digital capability to follow up on the actions you are calling upon your clients. For example, if you ask them to sign up for a newsletter, you will want to ensure you send out newsletters regularly to maintain interest and engagement.
Final Thoughts
To learn more about how to engage with potential clients, contact us at American Senior Benefits. Our affiliated agents will be happy to answer any questions you have.
