Everyone can benefit from using technology to enhance their life. Older people may have a longer learning curve since they did not grow up using computers and mobile phones — but that does not mean they cannot learn to use technology in their daily lives.
And it is the same for insurance technology. There are plenty of innovative new insurance applications that can help people of all ages live healthier, safer lives while enjoying the protection and peace of mind the proper insurance covering brings.
Read on to learn more about how insurance technology benefits your clients of all ages, then reach out to American Senior Benefits for more information.
Insurance Technology Is for Everyone
Innovations in technology are often designed to make our lives easier and more efficient, or to save us money. There is no reason older people should not also benefit from this. And when it comes to insurance technology, there are plenty of ways technology can help your older clients. Keep these tips in mind when reaching out to your customers and potential clients:
Digital Access
One great benefit from insurance technology is enhanced access to benefits and knowledge. With digital policies and documents, policyholders can view their coverage information and service their policy any time of day — and from any location. There is no need for seniors to travel to service their insurance policy, make a payment, or talk with their insurer. Everything can be handled digitally at the customer’s convenience.
You can help your older customers by telling them about their carrier’s digital portal and helping them gain access. They likely need to register and set up a password linked to their policy when they first log in. As their agent, you can walk them through the setup and show them how to use the portal so they can do it themselves in the future.
Telehealth Appointments
Virtual medicine has been a helpful benefit to grow from the pandemic. Many insurance companies and medical providers offer telehealth appointments, depending on the state and type of appointment. During the pandemic, it was not safe for people to go to medical appointments in person, but critical medical care was still needed. To overcome this challenge, many doctors and hospitals began seeing patients virtually via Zoom or WebEx. These virtual appointments continue today and often help your elderly policyholders have greater access to their physicians and specialists. Traveling to appointments can often be a burden that technology has reduced.
Chatbots
One challenge the elderly face is isolation. Loneliness can come from many causes, and as people age, they often lose mobility and access to their communities and friends. The small day-to-day interactions we take for granted — talking with a stranger in line at the bank or coffeeshop, meeting a neighbor while taking a walk, or conversing with friends over lunch — become less available to elderly people, but these interactions are important for maintaining health and happiness.
That is where chatbots can assist. Insurance companies are using chatbots to converse, answer questions, and interact on web pages with customers. These interactions can be designed to be natural and fun while providing helpful information. As technology grows, chatbots get better and learn more skills so they can be more intuitive and interactive.
Seniors can rely on chatting with these customer service bots to get answers to their questions and to enjoy a pleasant interaction. Chatbot technology is one way insurance companies are engaging with customers of all ages. Agents can encourage their policyholders to use the chatbot function when they contact their carrier — and on other websites — to help them learn to use the new technology.
How Do I Learn More?
To learn more about how insurance technology can help your elderly clients, contact us at American Senior Benefits. Our affiliated experts will be happy to answer any questions you have.
